How to write a KDP book description that sells the click

A structure that works for most books

1. Hook: one or two short lines that name the reader and the problem or wish. Only the first lines show before "Read more", so they carry the most weight.
2. What is inside: three to six bullets with concrete details (number of puzzles, topics covered, page size, level).
3. Who it is for: one line that lets the right buyer say "that is me" and the wrong one move on.
4. Call to action: a plain closing line, such as inviting the reader to start today.

Formatting

• Short paragraphs of one to three lines read far better on a phone than one block of text.
• KDP's description field accepts simple formatting such as bold, italics and lists; its help pages list what is supported.
• Use bold for a few key lines only. When everything is bold, nothing is.
• Preview the result on the live product page on a phone, where most shoppers will see it.

What to leave out

Amazon's content guidelines have the final word on what a description may contain.

• Claims you cannot prove, reviews or quotes you do not have permission to use, and anything about price or promotions.
• Other authors' names, brand names and trademarks.
• Keyword lists pasted at the end: write for the reader, and put spare phrases in your seven keyword boxes.

Checklist before you publish

1. Do the first two lines make sense on their own?
2. Can a reader tell in ten seconds what is inside and who it is for?
3. Does every detail match the book (page count, size, age range)?
4. Have you read it aloud once and removed anything you would not say to a customer?

Format it without typing tags

BookIntel's Description Formatter lets you write and style a description with buttons, shows a preview and gives you the formatted text ready to paste into KDP.